Reasons for refunding products

So now that you've finally decided to purchase that product and can't wait to test it out , you need to know that this is anything but what you expected. Don't worry about it, you still have a chance to get your money back with the following tips for obtaining a product refund instantly.

1. Wrong advertising

"Get 10.000 hits to tour site in a whole day". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by telling in the fine print that these results can not be guaranteed. So always watch such statement and if you do not believe what is advertised in a search for product reviews using your favorite search engine

2. Product out-of-date

Believe it or not, but I've seen products that were still advertised and happily took the money out of the customers' pockets but were totally out-of-date or did not work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and working, it even exposed the current date indicating the end of a special advancement. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.

3. Usability

Not every software is as user-friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complex software products there exist written tutorials that perfecly describe how to use them and sometimes even video tutorials that make the product handling even easier. If you've read and watched all tutorials and still cannot manage to use the product, then state this to the creator and you should get that refund.

If you've reached the product creator and still were not able to get a refund despite some legitimate and good causes, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 2 months).

It is always suggested to clearly state the reason for your product return and to keep a social communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really tried to use the product in an efficient way, maybe attach some screenshots, include suggestions what could be better, etc. The product creator might loose you as a customer but still can benefit from your experience and will almost of the time happily give you the refund.

Whatever you do, please be honest. It's just not good to purchase a product which you badly need and then asking a refund to take your money back but still continue to use the product. Most marketplaces (Clickbank, PayDotCom) tolerate two or even more refunds, but after that you may not be able to purchase anything again by certaincompany.

Order Letter Internet Marketing Techniques And RSS Feed Directory

Marketing Results - How To Guarantee Yours

You can guarantee a good and usually impressive response to your direct response marketing letters and adverts by testing. There are different tests you can use, but it is important to test within your means.

In this article you discover what and how to test, so you know EXACTLY what is -- and what isn't -- working for you.

Test your headlines, content, offer and response mechanism.

Send your letter to a small portion of your database.

Monitor the response you get. Test another version with a small number of contacts again and check that result. Then, when you have created the most responsive letter send it out to the rest of your list.

If you don’t test you could be spending a fortune unnecessarily.

“Businesses have discovered that not testing a marketing campaign before running it can be ruinous -- testing, testing, testing is the only way to check if you have the right headline and offer”

For Adverts start small; with classifieds, and only increase in size when the response you get is at least break-even and, preferably, profitable.

WE SEE THINGS FROM OUR OWN PERSPECTIVE

The challenge we all have is to appreciate we see things from our own, personal perspective – and so does everyone else. The headline, offer or money-back promise or other promise that appeals to you may not appeal to other people.

It is crucially importance to get the headline right – effectively the ‘hook’ on your marketing fishing line.

Your job is to find the combination of headline, offer and results-promise that attracts the highest number of people in your target market.

MONITOR YOUR RESPONSES WITH CODING

Make sure you know which letter or advert is successful. Do this by coding the response mechanism so you know which version has worked for you.

The code can be a Dept reference in the address or a printed code on a response coupon or form.

Have a reference code for the letter or advert and change it every time you make an alteration – no matter how small. Doing this means you always know EXACTLY WHY your response dropped or increased.

In an advert, for example, you can use letters to identify the publication –perhaps the initials of the publication name and, in the case of a daily newspaper, which day of the week the advert was run.

Part of the postal address could be: Dept ST186a

Where

ST - represents the publication, e.g. Sunday Times


18 - represents the week number when the advert was placed


6 - is the advert offer or product


a - is the version of the advert.

The letter ‘a’ is altered whenever any changes are made, no matter how small. In this case, the second version would be 6b.

“Aim to continuously improve on the winning marketing pieces that are already working best for you”

When you have a ‘winning formula’, don’t rest on your laurels. Monitor the results so you know the trend. Keep your successful advert or letter as your benchmark and start to test slight alterations – only one element at a time. Always try to improve on what you’ve already achieved.

Testing is the only way you can be certain what you are putting into the marketplace works for you. Remember, the ONLY people who can tell you something is definitely working are those who buy.

Test one headline against another, test one offer against another, test one guarantee against another. Test, Test, Test. And you won’t lose a fortune on unsuccessful marketing campaigns.

© 2004 Carol A E Bentley

Extracted from the book 'I Want to Buy Your Product... Have You Sent Me a Letter Yet' (How to create powerful sales letters, advertisements, flyers, brochures, web pages and newsletters that persuade hundreds, or even thousands, of additional customers and clients to buy from you!) by Carol A E Bentley (Rated 5-star on Amazon.co.uk)

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http://www.accelerateyoursales.co.uk or visit http://www.CarolBentley.com

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